Google is reportedly spinning up a film and TV production project called 100 Zeroes.
According to a report from Business Insider, this initiative is intended to make young audiences feel more positively about Google’s products, as well as tech at large.
Like Apple’s TV shows, where actors will use MacBooks and iPhones with clearly visible Apple logos, these projects might show characters using Android phones and other Google products. The project also hopes to encourage the creative community to adopt Google’s tools in other areas.
TechCrunch has reached out to Google for comment.
Google isn’t intending to share these projects via YouTube, which it owns, or through an in-house streaming service like Apple TV. Instead, Google wants to work with existing studios for distribution.
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