If you noticed something new on WhatsApp today, you’re not alone — the app just added some new features on its Updates tab, including channel subscriptions, promoted channels, and ads in status.
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“Today we’re introducing some new features for our Updates tab, which is home to both Channels and Status,” Meta, the company that owns WhatsApp, said in a blog post. “We’ve worked over the last two years to make this tab the place for you to discover something new on WhatsApp, and it’s now used by 1.5 billion people a day. We’re encouraged by the enthusiasm and also want to help admins, organizations, and businesses grow on WhatsApp.”
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Now, users can pay a monthly subscription fee to receive exclusive updates from specific channels. Channels can promote themselves to pop up on users’ screens in an effort to help users “discover new channels” and, mostly, to help admins “increase their Channel’s visibility.” Finally, if a business is promoting its service in Status, users will be able to chat with them about their product or service.
Meta said this shouldn’t disrupt the casual WhatsApp user who only uses the app to chat because the features will only appear on the Updates tab. The company also assured users that they have “built these features in the most private way possible.” Everything is still end-to-end encrypted, and you can update your ad preferences in your Accounts Center.
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