Apple Store Cyber Monday sale 2025: Get free gift cards worth up to $250

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Cyber Weekend is one of the rare times of year when the Apple Store hosts a sale — sort of. Instead of offering cash discounts on its devices, the tech retailer simply doles out free gift cards with eligible purchases.

Apple’s 2025 Black Friday and Cyber Monday Shopping Event runs through Monday, Dec. 1, and it’s a little bit more tempting than usual. Shoppers can earn up to $250 worth of free gift cards when they buy one of its gadgets direct, up from $200 in 2024 and 2023. Free money is always nice, of course, but third-party retailers’ Black Friday price cuts on AirPods, MacBooks, iPads, and Apple Watches are far more competitive. Plus, many newer devices are excluded from the Apple Store’s promotion.

Right now, there are only six Apple devices and accessories that I would recommend buying on sale from Apple itself (scroll down to find those).

The Apple Store’s 2025 Cyber Monday deals

Apple’s free gift card offers for Cyber Monday range from $25 to $250, depending on the product. They can only be redeemed on future purchases from the Apple Store in person or online:

Other retailers’ Apple deals are way better, for the most part

Most of the Apple Store’s offers pale in comparison to other retailers’ cash discounts on its devices (with six notable exceptions — more on them shortly). For instance, Target has the AirPods 4 marked down to $69.99 during its Cyber Monday sale, which is a $59 savings on their list price. If you buy them directly from Apple instead, you’re only getting $25 back.

Here’s another example: Amazon is selling the M4 MacBook Airs for at least $250 off — the 13-inch model is $738.04 (normally $999), while the 15-incher is $949 (normally $1,199). It’s silly to buy either size directly from the Apple Store if you’re only saving $175 or $200 apiece, respectively.

Even the high-end MacBook Pros that come with Apple’s highest free gift card offer have steeper discounts elsewhere. The M4 Pro and M4 Max models are anywhere from $250 to $500 off across Amazon and Best Buy.

It’s also crucial to know that Apple Store’s Cyber Week savings event doesn’t include some of the newest products, including the M5 MacBook Pro, M5 iPad Pro, Apple Watch Ultra 3, and Beats PowerBeats Pro 2 earbuds. The AirTag, HomePod mini, Mac Studio, and Studio Display are also omitted. Third-party retailers are the only places to get any sort of deals on all of them; we’ve rounded those up here.

6 Cyber Monday Apple Store deals worth buying

I’ve cross-checked all of the products featured in Apple’s Cyber Monday sale and found six instances where its gift card offer was better than a retailer’s cash discount. The rest are all matched or beaten.

The AirPods Pro 3 are currently $219.99 (or $30 off) at Amazon, Best Buy, and Target. They come with a free $50 gift card at the Apple Store.

The $149 Apple TV 4K (3rd Gen, WiFi + Ethernet) was on sale for $99.99 at Costco, but it’s now sold out there. (The deal was limited to Costco members, anyway.) The WiFi-only model is listed for $119.99 at B&H Photo, which is just $9.01 off. Meanwhile, the Apple Store will give you a free $25 gift card for buying either one direct.

The HomePod (2nd Gen) is marked down to $269.99 at Best Buy, which is a $29.01 discount. Meanwhile, it nets you a free $50 gift card at the Apple Store.

The Beats Studio Buds + are $149.95 at Amazon and $149.99 at Best Buy (a $20-ish savings). At Kohl’s, they earn you $45 in free Kohl’s Cash. But at the Apple Store, they come with a free $50 gift card.

Finally, Amazon has the 13-inch M3 iPad Air’s Magic Keyboard on sale for $299.99 in the 13-inch size, saving shoppers just $19.01. The Apple Store throws in a $25 gift card if you buy it there instead.