UPDATE: Oct. 11, 2023, 6:35 p.m. EDT This story has been updated with the latest pricing and availability of our top Prime Day deals as we head into the end of the sale.
There’s a chill in the air and the leaves are falling — telltale signs that it’s time for Amazon’s now-annual October Prime Day sale. As we head toward the end of the second and final day of this shopping event, here’s everything you need to know about this year’s Prime Big Deal Days (also known as Prime Day 2).
Check out our favorite deals below or head over to our running list of 200+ deals from Amazon’s Prime Big Deal Days sale.
The best deals from Prime Big Deal Days
Note: All newly added deals are marked with a ✨, while deals with a 🔥 have dropped to an all-time low price. Deals with a strikeout were either sold out or expired at the time of writing.
Prime Day Echo and Amazon device deals
Prime Day Apple deals
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Apple AirPods (2nd Gen) — $89
$129(save $40) -
Apple AirPods Pro (2nd Gen) — $189
$249(save $60) 🔥 -
Apple Watch SE, 2nd Gen (GPS, 40mm) — $199
$249(save $50) 🔥 -
Apple iPad, 9th Gen (WiFi, 64GB) — $249
$329(save $80) -
Apple iPad Air (WiFi, 64GB) — $499.99 $599 (save $99.01)
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Apple MacBook Pro, 13-inch (Apple M2, 8GB RAM, 256GB SSD) — $1,049
$1,299(save $250)
Prime Day gaming deals
Prime Day headphone and speaker deals
Prime Day robot vacuum deals
Prime Day TV deals
Prime Day laptop deals
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Acer Aspire 1 (Intel Celeron N4500, 4GB RAM, 128GB eMMC) — $189.99
$229.99(save $40) 🔥 -
Acer Aspire 3 (AMD Ryzen 3 7320U, 8GB RAM, 128GB SSD) — $249.99
$329.99(save $80)🔥✨ -
Acer Aspire 3 (AMD Ryzen 5 7520U, 8GB RAM, 512GB SSD)— $349.99$449.99 (save $100) 🔥 -
Acer Aspire 3 Spin 14 (Intel Core i3-N305, 8GB RAM, 128GB SSD) — $369.99
$439.99(save $70) -
Samsung Galaxy Book3 360, 15.6-inch (Intel Core i7-1360P, 16GB RAM, 512GB SSD) — $774.99
$999.99(save $225) -
LG gram 14 2in1 (Intel Core i5-1340P, 16GB RAM, 512GB SSD) — $899.99
$1,299.99(save $400) 🔥 -
LG gram 15 (Intel Core i7-1360P, 16GB RAM, 512GB SSD) — $999.99
$1,499.99(save $500) 🔥
Prime Day beauty tech deals
Prime Day deals under $50
What is Prime Big Deal Days?
Prime Big Deal Days is a 48-hour sale for paid and trial members of Amazon’s Prime subscription service. Per a press release, it serves as the retail giant’s formal kickoff event for the 2023 holiday shopping season.
When is Prime Big Deal Days?
Prime Big Deal Days runs from Tuesday, Oct. 10 at 3 a.m. ET through Wednesday, Oct. 11. That’s three months after Amazon’s flagship Prime Day sale in July and about six and a half weeks out from Black Friday.
This marks the third time Amazon has held a Prime-exclusive sale in the fall, and the second time it’s hosted two Prime events in the same year: It moved Prime Day 2020 to October because of the COVID-19 pandemic and followed up Prime Day 2022 with the Prime Early Access Sale this same time last year. That name didn’t stick, evidently.
Can you shop on Prime Big Deal Days without being a Prime member?
You can participate in Prime Big Deal Days without committing to a paid Prime membership by scheduling a 30-day free trial around the event. Just remember to cancel it as soon as the sale is over to avoid getting charged.
When does Prime Day end?
Prime Big Deal Days 2023 is scheduled to end at 11:59 p.m. PT on Wednesday, Oct. 11 (or 3 a.m. ET on Oct. 12). It’s not unlikely for some deals to linger past the sale’s official expiration date, and we’ll keep you posted on those — but if you see a price you like now, hop on it.
Prime Big Deal Days tips and tricks
Aside from aggressively lurking on Amazon’s dedicated Prime Big Deal Days page (and reading our coverage of the sale), there are several ways to ensure you don’t miss out on a great deal:
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Organize your Amazon Wish List. Amazon’s virtual shopping list feature puts all of your must-haves in one convenient spot so you can see which ones are on sale at a glance (instead of flipping between links and tabs). Check out Mashable’s guide to “wishlisting” for more intel.
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Download the Amazon Shopping mobile app. The app features a Prime Big Deal Days event page where you can set deal alerts for your recent Amazon searches and views; you’ll get pinged with a push notification as soon as an offer goes live.
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Take advantage of Alexa’s advanced deal alerts feature. Amazon’s virtual assistant can notify you of a sale on an item in your Wish List, Shopping Cart, or “Saved for Later” queue up to 24 hours before it goes live. Enable the feature on a newer-gen Echo smart speaker, and you’ll see its light ring turn yellow (or you’ll get a pop-up alert) whenever an item you’ve saved has a discount in the pipeline. You can then ask for more information about the deal, set a reminder for when it’s available, and even give Alexa permission to order it for you using your default payment info when the time comes.
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If you missed signing up for Amazon’s invite-only deals this Prime Day, set a mental reminder to do that next time. These deals are the most unprecedented of the unprecedented, but the invites are often fully claimed by the end of the first day of the event.
What not to buy during Prime Big Deal Days
After covering Prime events for years, here’s what we’d recommend skipping during Prime Big Deal Days:
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Anything from Ring. The home security company’s popular video doorbells always get really cheap during Prime events since Ring is an Amazon brand, but they’re ultimately a privacy nightmare.
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Almost anything sold and shipped by a third-party seller. Third-party merchants on Amazon aren’t scammers across the board, but buying something from a seller you don’t recognize can be risky. (Fake reviews and counterfeit listings are way more common — and convincing — than you’d think.) Stick with products that have “Ships from Amazon.com” and “Sold by Amazon.com” under their “Buy Now” buttons just to be safe.
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Any deal that seems too good to be true. Amazon has a bad habit of inflating MSRPs to make discounts appear better than they really are. You can verify whether a deal is legit or not by comparing prices across other major retailers and running the product through camelcamelcamel, a free Amazon price-tracking site.
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Anything you get the urge to impulse-buy. Are you buying a new TV because you actually need a new TV, or just because it’s $100 off right now?
Who’s competing with Prime Big Deal Days?
Several major retailers have thrown their hats into the anti-Prime Big Deal Days ring.
Best Buy is running a holiday savings event peppered with “Black Friday deals” throughout the month of October, the company said in a press release. Conveniently, that includes a 48-Hour Flash Sale on Oct. 10 and 11 featuring hundreds of deals on tech and extra discounts for paid members of its My Best Buy program.
Walmart’s Prime Day counter-programming is a new Walmart Deals Holiday Kickoff savings event, which kicked off at noon ET on Oct. 9 and runs through Oct 12 at 7 p.m. ET. Notably, its deals are not exclusive to members of its Walmart+ program.
For its part, Target previously hosted one of its semi-annual Circle Week sales from Sunday, Oct. 1 to Saturday, Oct. 7. It was open to members of its totally free Target Circle loyalty program and covered “thousands of products” online, in stores, and on the Target app.
What’s new about Prime Big Deal Days this year?
New moniker aside, Amazon hasn’t reinvented the wheel for Prime Big Deal Days. Anyone who’s shopped a Prime event before already knows the drill: It’s two days of sitewide doorbusters, with Amazon’s own devices and services getting the steepest price drops.
Fuel your Prime Day shopping with this Grubhub coupon code, live for just Oct. 10 and 11
Amazon did revive its invite-only deals program for products it expected to sell out on Prime Big Deal Days, which was a carry-over from Prime Day in July. Prime members could visit these products’ listings to request an invitation to buy them at deep, exclusive discounts at some point during the sale. At the time of writing, all invitations had been claimed.
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