YouTube is removing its Premium Lite subscription plan, an ad-free tier once available for a lesser price in select European countries. The company piloted the plan for two years but announced in an email to customers that it will no longer be available after October 25.
YouTube goes all in on AI with new generative AI audio and video tools for creators
“While we understand that this may be disappointing news, we continue to work on different versions of Premium Lite as we incorporate feedback from our users, creators and partners,” read the email.
Those who subscribe to Premium Lite can either go back to watching YouTube the normal way (riddled with ads), or upgrade to YouTube Premium. In YouTube’s statement, Lite subscribers were offered a one-month free trial of Premium.
The plan, priced at €6.99 per month, launched in 2021 across countries like Finland, Sweden, the Netherlands, Luxembourg and Norway. While Premium Lite was ad-free, it lacked features of Premium and YouTube Music.
Read the full article here