Black Friday-Cyber Monday shoppers spent more in 2025

Shoppers dropped a lot of cash during Black Friday and Cyber Monday.

Despite substantial economic concerns for U.S. consumers, shoppers in the country spent record amounts. Online spending hit a record-high $11.8 billion on Black Friday itself, NBC News reported, citing figures from Adobe Analytics. The same firm estimated shoppers spent $6.4 billion online on Thanksgiving Day, plus another $11.8 billion online over the weekend. U.S. shoppers spent some $14.25 billion online on Cyber Monday, according to Adobe, via Reuters. For those keeping score at home, that brings the whopping grand total to about $44.2 billion in online shopping from Black Friday through Cyber Monday.

We don’t have as compelling data about in-person shopping, but the National Retail Federation (NRF) told Reuters that 129.5 million consumers showed up to shop in person, which represents a 3 percent uptick from last year. The NRF found that shoppers dropped an average of $337.86 this year, up from $315.56 in 2024.

So it seems folks were ready to shop this year. Perhaps now, more than ever, they were looking for a good deal.