Walmart vs. Amazon: Who actually has the best deals?

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It’s a tale of two retail behemoths vying for your dollars.

In one corner is Amazon, the scrappy bookseller-turned-global ecommerce empire that’s the reason why we’re all a tad impatient. In the other is Walmart, the veteran department store with one-stop, starburst-studded supercenters in every neighborhood.

From speedy shipping to members-only perks, both retailers pull out stops to entice shoppers to buy from them. But in the battle of Walmart vs. Amazon, whose deals are actually better?

Mashable’s shopping experts have spent years tracking online discounts on popular tech across both retailers, including TVs, laptops, headphones, robot vacuums, and video games/gaming consoles. In covering their daily deals and their massive sitewide sales, we constantly cross-check prices between the two of them to recommend the most worth-it discounts. Here’s how we see things.

There’s a ton of overlap between the two retailers, but Amazon is where we normally find the most competitive prices on any given day. Anecdotally, if a product isn’t on sale there, it’s probably not on sale anywhere.

Our experience is backed up by ongoing research from the ecommerce analytics firm Profitero, which conducts an annual Price Wars study comparing everyday online prices across major U.S. retailers. In examining more than 13,000 items across 15 product categories over a 12-week period from July to September, the 2024 edition of the study found that Amazon’s prices were five percent lower than Walmart’s on average. (It’s worth noting that the time frame included Amazon’s flagship Prime Day sale and Walmart’s counter-programming.) In the electronics category specifically, Amazon’s prices were six percent lower on average.

Amazon also put items on sale more frequently, undercutting Walmart about a third of the time on like-for-like items, according to Profitero’s “low price reliability” metric. They otherwise tended to price-match one another; Amazon offered higher prices than Walmart just four percent of the time. (Neither Amazon nor Walmart have formal price-matching policies allowing customers to request price adjustments if an item is cheaper elsewhere, FYI.)

To Walmart’s credit, it was Amazon’s closest price competitor in most of the Profitero study’s categories, “most aggressively” when it came to appliances. Walmart has gained a little ground on price competitiveness in the electronics category in the past year, but lost some of its edge with video game prices.

The other big pro to shopping on Amazon is that consumers have more deal-finding tools at their disposal (beyond your usual shopping browser extensions or Google Shopping features). If something you’re interested in buying isn’t on sale, you can keep tabs on price drops by adding it to a Wish List, your Shopping Cart, or your cart’s “Saved for later” section. Amazon flags deals on wish-listed items underneath their product names and in the occasional notification pop-up if you have the Amazon Shopping mobile app. In your cart, you’ll see a “Messages about items in your cart” notification at the very top of the page if a product’s price changes.

Amazon let me know about its discount via mobile notification, too.
Credit: Haley Henschel / Mashable

Visit your cart and click the “See all updates” line in the “Messages about items in your cart” notification. A pop-up window will tell you which products you’ve been eyeing have gotten less (or more) expensive since you added them.
Credit: Screenshot: Amazon

If you’re a member of Amazon’s Prime subscription service and you own an Echo smart speaker, you can also enable an “Advanced deal alerts” feature that will notify you if a wish-listed item is about to go on sale — up to 24 hours ahead of time.

Crucially, Amazon shoppers also have the ability to verify how good its deals actually are using a website called CamelCamelCamel: Enter the URL of an item’s Amazon product page in its search bar to pull up its complete pricing history. (There’s a supplementary browser extension, too.) CamelCamelCamel occasionally misses coupons and skips over limited-time deals during Amazon’s sitewide sales, including Prime Day and Prime Big Deal Days, its fall counterpart. But it’s generally great for determining whether a discount is even worth considering. Mashable’s shopping experts rely heavily on it to appraise Amazon deals year-round.

Here’s the Amazon price history of the Bose QuietComfort Ultra headphones as of late June 2024, per CamelCamelCamel.
Credit: Screenshot via CamelCamelCamel

There’s no CamelCamelCamel equivalent for Walmart, though there is a “Droplist” tool in the free browser extension Honey that can offer some Walmart price history insights for products. However, it only uses data from the past 120 days, and it doesn’t appear to take third-party sellers into account — which can sometimes pose a problem. (More on those later.)

Where Walmart wins: Hidden gems

Don’t rule Walmart out entirely. As mentioned, its prices are more competitive than any other retailer when stacked up against Amazon’s, and the two price-match each other more often than not — especially during major savings events like Prime Day and Black Friday. We also think it’s important to note that Walmart’s deals are occasionally better than they appear.

Every so often, Walmart does this thing to on-sale items where it advertises deflated sticker prices. In other words, the “original price” you see on a listing is lower than the actual MSRPs you’d see on the brand or manufacturer’s website — so, in actuality, you’re saving more than Walmart lets on. (We’ve run into this on Amazon, too, but it seems to happen far more often at Walmart.)

We’re not exactly sure why Walmart chooses to do this, since it kind of works against its bottom line. (Wouldn’t the real, bigger discount entice more shoppers to buy…? We asked a Walmart representative and never heard back.) But it can result in pleasant surprises for meticulous shoppers who cross-check prices before adding items to their carts. You might even snag a deal that may have sold out sooner had it been advertised accurately.

Take this 65-inch Samsung QLED TV: Walmart had it marked down from $997.99 to $798 during its Deals Holiday Kickoff Event in October 2023, advertising a discount of $199.99. But when the Mashable Shopping team searched for the TV’s model number on the Samsung website, we discovered that it had an MSRP of $2,699.99 there — meaning Walmart’s deal was actually saving shoppers just over $1,900.

Along similar lines, Walmart periodically releases extra-cheap products as “Special Buys” during sales. It doesn’t attach any original MSRPs to these products, so there’s no way of determining how much you’re actually saving, but the prices tend to be low enough that it almost doesn’t matter. (See: this 65-inch onn. 4K TV, which went on sale at Walmart for $278 a few weeks before Black Friday 2023. We didn’t know how much it was truly worth, but compared to other TVs of that size, it was absurdly cheap.)

Where both win: Memberships are useful for scoring deals

In addition to other benefits, Amazon and Walmart‘s membership services both unlock varying degrees of access to certain deals during tentpole sales throughout the year.

An Amazon Prime membership ($14.99 per month or $139 per year) is non-negotiable if you want to shop the best deals of Prime Day in July and Prime Big Deal Days in October. In the past few years, this has further included some invite-only deals that shoppers can request to claim before the sales formally begin. No Prime, no access — though making use of Amazon’s free 30-day Prime trial still counts you in.

These members-only restrictions don’t usually apply to Amazon’s Cyber Weekend sales. It introduced some invite-only Black Friday deals for Team Prime in 2023, but scrapped them for 2024.

Meanwhile, a Walmart+ membership ($12.95 per month or $98 per year) unlocks early access to Walmart’s biggest sitewide sales throughout the year — usually three to five hours before they’re open to the general public, but sometimes up to 12. Those sales would be its main summer savings event, which competes with Prime Day; an October deals event that goes up against Prime Big Deal Days; and lastly, its staggered Black Friday Deals events. Featured doorbusters can sometimes sell out during these early-access phases or get slightly more expensive once the paywalls lift, so it’s worth taking advantage of this membership perk.

There’s one catch, which is that early deals access for Walmart+ members is restricted to paid members; you don’t count if you’re using its free 30-day trial. On the plus side, we usually see subscriptions go on sale for half price immediately before Walmart’s summer and Black Friday sales.

Where both lose: Sketchy third-party sellers

Be sure you know exactly whose deals you’re shopping — because it may not be Amazon or Walmart itself. Amazon is better known for hosting myriad third-party sellers, but Walmart’s listings are also rife with so-called “MarketPlace Sellers.” 

Some of these merchants are simply storefronts for verified brands, like Roborock or Dyson, which are unremarkable. But many others across both retailers are no-name independent sellers that shoppers should treat with caution. Third-party sellers on Amazon may not use its customer service, and Walmart’s Marketplace Sellers may have different return policies or warranty terms.

Counterfeit products are also a huge issue for both online retailers. Amazon has been particularly aggressive in fighting fakes: The company has a dedicated Counterfeit Crimes Unit and invested over $1.2 billion into the cause in 2023. Walmart says it “regularly monitors Marketplace seller performance” and identifies those who provide the best service with “Pro Seller” badges. It also maintains pages where consumers can report intellectual property infringements and suspicious marketplace activity.

Walmart appears to have once been a member of the Buy Safe America Coalition, an industry lobby group that aims to protect consumers from counterfeit and stolen goods on online marketplaces (like Amazon), according to a 2020 Business Insider story about its formation. However, the big-box store’s name wasn’t listed on the coalition’s website at the time of writing. Walmart’s rep didn’t respond to a request for comment.

Third-party sellers are typically easily identifiable by their titles, like Mall of Americ (sic), Emma’s Market, busylittlebee, Delight Tech Electronics, and QuickNDeals. However, we’ve encountered one instance where an unauthorized seller was using the same name and branding as the real one on Amazon.

A third-party Amazon seller named “Issaquah Highlands Tech” was selling a Microsoft Surface Laptop 7 for $1,349.99 (with a free stylus) in March 2025. Skip it.
Credit: Screenshot: Amazon

The same Surface Laptop 7 configuration was $40 pricier when purchased directly from Amazon. We think it’s worth it: It’s still a great deal, and more importantly, you’re not taking chances on such a big purchase.
Credit: Screenshot: Amazon

This isn’t to say that all third-party sellers are inherently malicious or scammy — looking at their reviews can be enlightening, usually. And for their parts, both retailers offer recourse if shoppers have issues with them. Amazon’s A-to-z Guarantee and Walmart’s Marketplace Promise both cover problems with delivery, item condition, returns, and refunds for items sold and fulfilled/shipped by third-party sellers. Both require an eligibility and claims process.

That said, we recommend avoiding third-party sellers entirely, even if you see one offering a lower price on an item that Amazon and/or Walmart also sells directly. Avoiding unnecessary hassle or risk is an excellent rule of thumb when your money’s on the line.

A third-party Walmart seller named “Value Tech” was selling PlayStation 5 copies of “Madden NFL 25” for $31.96 in March 2025. That’s a less risky buy than a $1,350 laptop, but we’d still skip it.
Credit: Screenshot: Walmart

The same game was $3.01 pricier when purchased directly from Walmart. We think it’s worth it: It’s still a great deal, and $3 is a small price to pay for total peace of mind.
Credit: Screenshot: Walmart

Put it this way: Would you feel better about buying an $800 Roomba directly from Amazon or someone who does business under the name “wacky jacky“? That’s all we can really tell you about them: Their seller bio is also, succinctly, just “wacky jacky.”

Stick with products that have “Ships from/Sold by Amazon.com” or “Sold and shipped by Walmart.com” labels underneath the “Add to cart” buttons on their listings. Walmart makes this easy by letting shoppers filter out third-party sellers from searches.

When the competition heats up: More insights about Prime Day and Black Friday deals

Amazon and Walmart both reliably drop their prices to new or year-round record lows during Prime sales and Cyber Weekend. (Again, Walmart typically hosts its own festivities alongside Prime events.) These events also seem to prompt them to get their acts together in categories that are normally dominated by third-party sellers, like laptops, and offer great deals of their own.

From our experience, these sales are also when both retailers do their most aggressive price-matching. If one retailer offers a huge discount on an item during a major savings event, it’s normal for the same deal to pop up at its competitor in a matter of days — sometimes even hours. We see this a lot with Apple products, particularly AirPods, Apple Watches, and iPads.

Below, we share more granular insights on the way Amazon and Walmart approach deals during these sales that shoppers can use to strategize.

Prime events

Amazon religiously sticks to a 48-hour formula for its Prime Day and Prime Big Deal Days sales, whereas Walmart’s competing events normally last twice as long. 

That said, Amazon does offer a couple weeks of official “Early Prime (Big Deal) Day Deals” ahead of time, giving shoppers a chance to nab certain promotions before the chaos of the event. It also teases some of its top day-of deals in a press release ahead of time, though they come in the form of a discount range, not exact pricing. (“Save up to 50% on select floorcare from Bissell and iRobot,” for example.) Shoppers can find deals across all departments during these sales, and new batches of them drop constantly, but there’s an especially big focus on Amazon’s own devices and services.

On the flip side, Walmart’s anti-Prime event deals don’t go live until its sales actually start. However, it usually previews some of its top offers in a press release well before then, and uses specific numbers — “Nintendo Switch Joy Con with Game for $69.00 (was $99.00),” for instance. You know exactly what you’ll be paying ahead of time.

Black Friday

In recent years, Amazon and Walmart have both moved to kick off their Black Friday sales in early to mid-November. They both still save some of their deepest markdowns for the day of — that being the fourth Friday of the month — but shoppers are wise to comb those early deals in case they wind up selling out (or getting pricier) down the road. As with Prime events, both retailers preview these Black Friday deals in their own ways: Amazon teases its discounts as vague “up-to’s,” while Walmart names them as specific “before-and-afters.”

Walmart takes a more structured approach to its Black Friday festivities, staggering its deals across several mini week-long events leading up to Black Friday proper, so shoppers also have a better idea of how long certain offers last. (They can stick around beyond that timeframe, but it’s not guaranteed.) Some of its doorbusters pop up in Walmart stores a few days after launching online.

Alternatively, Amazon simply starts its Black Friday season sale on a certain day and adds or removes deals whenever it feels like doing so. Sometimes they’ll run the course of the whole event, sometimes they’ll be gone in a day. It’s more of a revolving-door approach.

On the off-chance that something you buy from Amazon or Walmart during their Black Friday sales gets cheaper there later, you won’t be able to get a price adjustment — but you can take advantage of their extended return policies. In the past, eligible year-end purchases from either retailer have been returnable through January of the following year.

The bottom line: Where should you shop for the best deals?

To recap: We think Amazon is the place to shop if you want the most options, if you need help finding deals, and if you care about the quality and rarity of a discount. Walmart can also fit the bill for bargain hunters who are willing to do a little digging. Both retailers host huge savings events in the summer and before the holidays, which is when they bring their best deals to the table.

If you’re already an Amazon Prime or Walmart+ member, you might be inclined to peruse the respective retailer’s wares first. It might give you exclusive or early access to certain deals.

Ultimately, though, you’re not doing yourself any favors by being loyal to a single retailer. One of the best ways to make sure you’re getting the very best deal is by cross-checking prices across the web, comparing offers at Amazon, Walmart, and elsewhere… especially elsewhere. For what it’s worth, we have a lot of luck at Best Buy when it comes to deals on big-ticket items like TVs and laptops — and it’s not swarming with questionable third-party sellers. (Not yet, anyway.) Smart shoppers know all of their options.

For extra help finding the best, most up-to-date discounts on popular tech, consider bookmarking Mashable shopping experts’ dedicated deals coverage. We only highlight the best deals we’ve personally vetted at Amazon, Walmart, and beyond.

Senior Shopping Reporter Leah Stodart, Lead Shopping Reporter Bethany Allard, and Shopping Reporter Samantha Mangino contributed to this story.